Real estate ads that bring buyer and seller leads
We run Google, Meta and YouTube campaigns for agents, brokerages and property developers — designed to generate qualified buyer, seller and project leads you own, not rent from portals.
Why paid media works in real estate
Portal leads are expensive and shared with other agents. Your own ad campaigns create leads that come directly to you.
Search ads capture people looking for agents, homes and valuations in your area, while social ads keep you in front of homeowners and buyers months before they're ready to move.
Seller leads are the most valuable. Home valuation campaigns and local market report offers bring in homeowners who are considering listing.
Fair housing rules apply
Real estate ads on Meta and Google fall under special ad categories that limit targeting by age, gender and zip code. Campaigns must be built to reach the right people within those rules.
- Seller-focused campaigns. Valuation offers that win listing appointments.
- Leads you own. Leads delivered directly to your CRM.
- Compliant targeting. Campaigns built within special ad category rules.
Paid media services that build your pipeline
Campaigns for agents, teams, brokerages and property developers.
Google Search Ads
Reach buyers and sellers searching in your market.
- Agent and realtor search campaigns
- Home valuation keywords
- Neighborhood and property type terms
- Call and lead form assets
- Negative keyword control
Meta lead generation
Facebook and Instagram campaigns for buyer and seller leads.
- Home valuation lead ads
- Listing and open house ads
- Market report offers
- Special ad category compliance
- Retargeting website visitors
Developer project campaigns
Build demand and site visits for new developments.
- Pre-launch interest campaigns
- Project video and amenity ads
- Site visit booking campaigns
- Lead nurturing by project
- NRI and out-of-area targeting where relevant
YouTube & video
Show listings, neighborhoods and your expertise.
- Listing tour video ads
- Neighborhood guide videos
- Agent introduction videos
- Video remarketing
- Local awareness campaigns
CRM & lead follow-up
Make sure leads turn into conversations.
- CRM integration
- Instant lead notifications
- Follow-up sequences
- Lead source tracking
- Speed-to-lead reporting
Tracking & reporting
See which campaigns produce appointments and deals.
- Call and form tracking
- Offline conversion imports
- Cost per lead and appointment
- Seller vs buyer lead reporting
- Monthly reviews
Real estate ad challenges we solve
These problems hold back most real estate ad campaigns.
Low-quality leads
The challengeLead ads bring in people who aren't ready or don't respond.
How we fix itWe use qualifying questions, better offers and fast follow-up to raise lead quality.
Targeting restrictions
The challengeSpecial ad category rules make audience targeting harder.
How we fix itWe build compliant campaigns using creative, offers and location strategies that still reach the right people.
Dependence on portals
The challengeMost leads come from paid portals and are shared with competitors.
How we fix itWe build campaigns that generate exclusive leads directly into your CRM.
Our Paid Media process for Real Estate
A transparent, step-by-step process built for brokerages, agents and developers.
Account & Tracking Audit
We audit your ad accounts, conversion tracking and landing pages before spending another dollar.
Strategy & Structure
Channel mix, campaign structure, audiences and budgets built around the cost per acquisition brokerages, agents and developers can afford.
Launch
Ads, creative, landing pages and tracking go live together, with clean naming and reporting from day one.
Optimize Weekly
Search terms, bids, creative and budgets are adjusted every week based on real conversion data.
Scale What Works
Profitable campaigns get more budget; underperformers get fixed or cut.
What You Get
- An experienced media buyer managing your spend
- Clean conversion tracking before launch
- Landing pages built and tested for your ads
- Weekly optimization of bids, creative and budgets
- Monthly reporting on CPA, ROAS and revenue
Why brokerages, agents and developers choose Advengis
An AI-first growth partner focused on the results that matter to brokerages, agents and developers.
ROAS and CPA first
Every campaign is judged on revenue and cost per acquisition, not clicks.
Tracking you can trust
GA4, server-side and offline conversion tracking set up properly.
Landing pages included
We build and test the pages your ads send traffic to.
Senior specialists
Experienced media buyers manage your spend directly.
You own the accounts
Ad accounts, pixels and data are in your name from day one.
No percentage games
Transparent management fees that don't reward wasting budget.
What we measure
Questions about Paid Media for Real Estate
Yes, especially for seller leads through home valuation offers and for staying visible in your market. Lead quality depends heavily on the offer, qualifying questions and how quickly you follow up.
It is a Meta and Google requirement for housing ads that limits targeting by age, gender, zip code and other characteristics to prevent discrimination. We build campaigns that comply with these rules.
We run home valuation and local market report campaigns aimed at homeowners in your area, with landing pages and follow-up designed to book listing appointments.
Yes. We run pre-launch, launch and sales campaigns for projects, including video, lead forms and site visit bookings.
Many agents start with a modest monthly budget and scale once they know their cost per appointment and deal. Your average commission sets how much you can afford per lead.
We track leads, appointments and closed deals by campaign, connecting ad data to your CRM where possible.
Ready to generate leads you own?
Book a free strategy call. We'll review your current lead sources and ad accounts, and show you a plan for exclusive buyer and seller leads.
- Free, no-obligation review
- Industry-specific recommendations
- A prioritized action plan
Prefer to talk? Email sales@advengis.com
or call +91 98261 08161.