Social Media Marketing for Real Estate

Real estate social media that brings buyers and sellers to you

We help agents, brokerages and developers become the go-to name in their market — with listing videos, neighborhood content and lead campaigns that bring in buyers and sellers.

Free audit, no obligation Month-to-month, no lock-ins Senior specialists only You own all accounts and data
Advengis is a real estate social media agency that helps agents build a personal brand and a steady lead flow. We create listing and neighborhood videos, market updates and agent-led content, and run lead ads so people in your area think of you first when it's time to buy or sell.
Social Media Marketing for Real Estate

Why social matters in real estate

Real estate is personal and local. Buyers and sellers choose agents they know, like and trust — and social media is where most of that relationship starts.

Listing videos, neighborhood tours and market updates show your expertise and keep you top of mind for years before someone is ready to move. When they are, they call the agent they've been watching.

For developers, social media builds anticipation for new projects and drives site visits and enquiries throughout the sales cycle.

What works now

Agent-led video outperforms static listing photos. Local knowledge, honest market updates and personality make agents memorable, while lead ads with valuation offers bring in sellers.

  • Agent-led video. Your face and voice at the center of your brand.
  • Hyperlocal expertise. Neighborhood and market content that shows you know the area.
  • Seller lead focus. Campaigns designed to win listings.
What's Included

Social media services that build your pipeline

A complete social program for agents, teams, brokerages and developers.

Listing videos & tours

Showcase properties in a way photos can't.

  • Walkthrough and reel tours
  • Just listed and just sold posts
  • Open house promotion
  • Drone and lifestyle footage
  • Captioned, mobile-first edits

Neighborhood & market content

Show buyers and sellers you know the area.

  • Neighborhood guides and tours
  • Monthly market updates
  • Local business features
  • School and amenity highlights
  • Relocation content

Agent personal branding

Build a brand people remember and recommend.

  • Agent intro and story videos
  • Tips for buyers and sellers
  • Client success stories with consent
  • Behind-the-scenes content
  • Profile optimization

Lead generation ads

Paid campaigns that bring in buyer and seller leads.

  • Home valuation lead ads
  • Listing and open house ads
  • Retargeting website visitors
  • Lead forms connected to CRM
  • Cost per lead tracking

Developer project marketing

Build demand for new developments.

  • Pre-launch teaser campaigns
  • Project and amenity videos
  • Site visit promotion
  • Progress updates
  • Enquiry campaigns

Compliance & lead follow-up

Professional, compliant marketing with fast follow-up.

  • Fair housing compliant targeting
  • Brokerage disclosure requirements
  • DM and comment management
  • CRM lead routing
  • Monthly reporting
Industry Challenges

Real estate social challenges we solve

These are the problems we see most with agents on social media.

Only posting listings

The challenge

Feeds full of listing photos don't build a personal brand or attract sellers.

How we fix it

We mix listings with market insight, neighborhood content and agent-led video.

Leads go cold

The challenge

Social leads come in but aren't followed up fast enough.

How we fix it

We connect lead forms to your CRM and set up quick response processes.

No seller pipeline

The challenge

Most leads are early-stage buyers, not homeowners ready to list.

How we fix it

We run valuation and seller-focused campaigns that bring in listing opportunities.

Bottom line: The agent people see consistently is the agent they call. Social media keeps you top of mind.
Methodology

Our Social Media Marketing process for Real Estate

A transparent, step-by-step process built for brokerages, agents and developers.

01 / Audit

Audit & Audience Research

We review your current channels, competitors and the conversations brokerages, agents and developers are part of today.

02 / Strategy

Strategy & Content Pillars

Platform choice, content pillars, posting cadence and a clear goal for every channel.

03 / Create

Create & Publish

Short-form video, carousels, posts and captions produced in your brand voice and scheduled for you.

04 / Engage

Engage & Amplify

Community management, creator partnerships and paid social to put your best content in front of buyers.

05 / Measure

Measure & Optimize

Monthly reporting on reach, engagement, leads and revenue — and what we're changing next.

Transparency

What You Get

  • A dedicated social strategist for your account
  • A monthly content calendar you approve
  • Creative produced in your brand voice
  • Community management on your key channels
  • Monthly reporting on reach, leads and revenue
Why Advengis

Why brokerages, agents and developers choose Advengis

An AI-first growth partner focused on the results that matter to brokerages, agents and developers.

Content that converts

We design every post with a business outcome in mind, not just likes.

Organic + paid together

One team runs both, so winning organic posts get budget fast.

Brand-safe by default

Approval workflows and clear guidelines before anything goes live.

Senior specialists

Strategists and creators who know your industry, not rotating interns.

You own everything

Your accounts, creative and data stay yours from day one.

Tied to the funnel

Social connects to your site, email and CRM so engagement turns into pipeline.

What we measure

Buyer & seller leads

Leads from social and lead ads

Valuation requests

Home value requests from campaigns

Video views

Reach of listing and market videos

Cost per lead

Social leads compared with portal leads

FAQ

Questions about Social Media Marketing for Real Estate

Yes. Social media keeps you top of mind in your market, showcases listings and local expertise, and generates buyer and seller leads through targeted ads and consistent content.

Listing videos, market updates, neighborhood guides, buyer and seller tips, client stories shared with consent and personal content that shows who you are. Video consistently performs best.

We run home valuation campaigns, share local market data and create content aimed at homeowners thinking about selling, with lead forms that connect to your CRM.

Yes. Real estate ads on platforms like Facebook use special ad categories with limited targeting options, and we write ad copy that complies with fair housing rules.

Yes. We run pre-launch, launch and ongoing campaigns for developments, including project videos, amenity content and enquiry ads.

We track buyer and seller leads, valuation requests, cost per lead and video reach, and where possible connect leads to closed deals in your CRM.

Ready to become the agent your market knows?

Book a free strategy call. We'll review your social presence and local competitors, and show you a content and lead plan for your market.

  • Free, no-obligation review
  • Industry-specific recommendations
  • A prioritized action plan
Book a Free Strategy Call

Prefer to talk? Email sales@advengis.com
or call +91 98261 08161.

We reply within 1 business day